Version 1
Tonight
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Angle: a deadline. Audience: warm, followers and past donors. Measure: 3-second view rate, then cost per donation.
Animal rescue spec · Meta vertical
Same story,
three ways.
One fictional rescue, 120 cats, one ask. Each version opens differently, puts the feeling somewhere else and lands on the same Donate card. Fifteen seconds each, 9:16, captions burned in, no music, no voice.
Version 2
One cat, one clip
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Angle: one named cat, and only what the footage shows. Audience: cold. Measure: watch-through to the end card, then cost per donation.
Version 3
The donor is the subject
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Angle: what a gift turns into. Audience: broad, 35 plus. Measure: which opening frame stops the thumb (3-second view rate).
Spec build on stock stand-in footage. The story is fictional and the cat's name is invented. Every caption describes only what its frame shows. Nothing has run as a campaign and no result is claimed.